https://www.jennettemullaney.com/avenues-the-world-school daily 0.75 2024-11-20 https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585335479412-JAJTXCO61PKMIDPAE605/Avenues-cabaret-IG.png Avenues: The World School - Social Media Avenues’ social media platforms need to appeal to both current and prospective parents. I produced content that reflected the school’s reputation as a forward-thinking, tech-friendly organization, as well as a warm, inviting place where children can grow into world citizens. https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585021485383-YY8505XFUAEAZFHGDRUF/Avenues+email+AON+%281%29.png Avenues: The World School - Email Marketing Program During my time at Avenues, I instituted reporting systems and production calendars while expanding the email marketing program. I produced and analyzed the performance of hundreds of emails each year for both the New York and Online campuses. Our open rates for the New York campus annual drip campaign averaged above 50% each year. https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585273897610-0TN7YM4WFC0QVUL082V3/Avenues-blog-AMA-Shenzhen-cropped.png Avenues: The World School - New York Campus Blog In addition to providing an SEO boost, the blog served as a source of content for email campaigns and social media. Although the blog is no longer active, I can provide samples of my posts upon request. https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585511796155-J1FIN29JO7WDJ0LAU248/Avenues-FB-contest.png Avenues: The World School https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585414177449-2EMV027HM4P9S40V2RRC/Avenues-email-UG-2+%282%29.png Avenues: The World School https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585511483997-RL3W1YAO6MZCZ1WM9WBY/Avenues-eclipse-IG.png Avenues: The World School https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585511661146-RQYX2KFL67QGUZPIS0PE/Avenues-newELC-IG.png Avenues: The World School https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585511776812-JDG736Z9JT7BOCILIA7U/Avenues-Lunar-New-Year-IG.png Avenues: The World School https://www.jennettemullaney.com/the-metropolitan-museum-of-art daily 0.75 2020-04-10 https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585682221990-F4CF9X1Y7DMTRSZWIESK/Gian+Lorenzo+Bernini+Met+FB.png The Metropolitan Museum of Art https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585682237864-W72TYUUPD09SM5P1U1YB/Brancusi+Head+Met+Twitter.png The Metropolitan Museum of Art https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585682253532-35ETRE219Y95DJDLQ2TV/Lady+in+Red+Met+Pinterest.png The Metropolitan Museum of Art https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585682607090-6XATI8R73LG5JJJWHRF8/McQueen+Whats+Your+Met+FB.png The Metropolitan Museum of Art https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585682623214-FS8QSPFF8OC5TPBTGKYJ/Tutankhamun+Head+Whats+Your+Met+1+FB.png The Metropolitan Museum of Art https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585682636558-8QYJQC3PW5LHCCWS6QJ5/Utamaro+Mothers+Day+Met+FB.png The Metropolitan Museum of Art https://www.jennettemullaney.com/home daily 1.0 2025-01-31 https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1586277959419-CZUBVGLU63MKKDR5CTG4/20x200-sandy-roller-coaster-fb-2.png https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/d32c51e4-0d23-409f-8f05-54bfebf3f4ec/1.png https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1584558665325-7XTEAZSPVE85FCXDGDO9/met-pinterest-lady-in-red.png https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1082f498-48a3-4c16-81b2-d43befcfa0c9/Avenues+email+AON-cropped.png https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1584551957807-LYVLGN698JA3A9VWO26T/high-line-mockinbird-cropped.png https://www.jennettemullaney.com/20x200 daily 0.75 2020-04-03 https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1584586109746-DYC9U08MQS87UH9T1HZU/20x200-sandy-roller-coaster-fb-2.png 20x200 After Hurrican Sandy ravaged the East Coast in October of 2012, 20x200 immediately got to work releasing special limited editions benefiting those affected by the superstorm. With the release of this print, featuring a shocking image by photojournalist Stephen Wilkes, I fielded an outpouring of comments on the 20x200 Facebook page from people affected by Sandy—and many who doubted the image’s authenticity. https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1584590168170-EGJ216C9F9H96GLA2WIB/20x200-blizzard-fb.png 20x200 I developed and oversaw “caption this” contests on 20x200’s channels. Each contest received a good number of entries, but William Wegman’s charming Weimeraners inspired the wittest captions. Below are more examples of my work at 20x200. https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1584591778357-ULPJSM9D08D60K56OHFY/20x200-bird-power-vertical-fb.png 20x200 https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1584591804936-RVU9FFOEWUEDXMFBL5UY/20x200-bird-pinterest.png 20x200 https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1584591805081-FPE3OP0W5N0RLOUC3DVY/20x200-joseph-holmes-coney-fb.png 20x200 https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1584591804831-P2AKM0PKGU6FKNMAC4ZU/20x200-sandy-blue-marble-fb.png 20x200 https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1584591806076-868YQHMF1NACW4ZILS64/20x200-speegle-fb.png 20x200 https://www.jennettemullaney.com/the-high-line daily 0.75 2020-03-31 https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585677186355-GHKBMKUALBSXTXECS4VS/High+Line+Miss+Vain+Crocus+FB.png The High Line - Social Media The High Line is an innovative, fun New York attraction, so I was able to use a playful tone on social media. During my time there, I grew the park’s Facebook, Instagram, Twitter, and Pinterest accounts. https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585677613208-DZXCPWRXUG7XDP5SRMHO/The+Fluffy+Birds+of+Winter+High+Line+blog.png The High Line - The Blog I managed, edited, and produced content for the organization's blog. See some examples of blog posts I authored below. The Fluffy Birds of Winter Looking back at 15 Years of the High Line A High Line Love Story Spring Cutback 2014 Is Complete! https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585676789239-DPFKLSPGWEYWJQSC7P6O/High-Line-Pan-Kit-FB.png The High Line https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585677085775-FXE1WII3CNZC9PPWXO18/High-Line-mockingbird-FB.png The High Line https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585677128965-GL1CY898M6HT11GNGYXS/Autumn+Crocus+FB.png The High Line https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585677143445-RE8SA2GWCC3SD7F37B53/High+Line+Woodland+Crocus+FB.png The High Line https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/1585677264765-G1I8MD3QNI95PZ0PJI8A/High+Line+Boss+Tweet+FB.png The High Line https://www.jennettemullaney.com/client-list daily 0.75 2025-04-02 https://www.jennettemullaney.com/avenues-the-world-school-1 daily 0.75 2025-01-31 https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/9e83bace-2c95-4056-b53c-cb4e128cf8ba/1.png Lucy Redoglia LLC - WE RISE LA We managed WE RISE LA’s organic and paid social media during its complex Mental Health Month initiative, working with a community of stakeholders, content producers, and influencers. Our campaigns generated nearly a million organic impressions and increased followers by 35% during May 2021 alone. https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/45534fbd-3e3b-4373-b300-423164afd4d0/2.png Lucy Redoglia LLC https://images.squarespace-cdn.com/content/v1/5e711789572d3343f9534ba2/9c7d9d05-043f-4fc9-ba5c-e2a67338324d/3.png Lucy Redoglia LLC